19
Mar
Did you know every Hass avocado in the world traces its origins back to a single tree? The Hass Mother Tree, planted in the 1920s, became the foundation of an avocado cultivation revolution. Discovered in a California backyard by postman Rudolph Hass, this tree proved to be a game-changer in the agricultural industry, including the avocado business in the Philippines.
Unlike the green, smooth-skinned varieties like Fuerte, Hass avocados feature rough, black skin and a nuttier, more flavorful taste. They also have a longer shelf life, making them a favorite for both grocers and consumers. Their high yield and superior quality contributed to their worldwide dominance.
The mother tree thrived in Whittier, California’s warm climate and fertile soil. This ideal environment produced avocados with rich, creamy flesh, helping the Hass variety stand out from the rest.
By 1952, 80% of avocados eaten worldwide were Hass. Today, they make up over $1 billion in annual revenue in the U.S. alone. This innovation shows how one small discovery in a backyard can lead to monumental change.
For Filipino farmers, Hass avocados present a significant opportunity. Given the Philippines’ fertile land and favorable climate, adopting Hass avocado cultivation could pave the way for a thriving avocado business in the Philippines. With proper care, Filipino farmers can capitalize on this globally beloved fruit, transforming agriculture in the region.